Avery Dennison’s Sustainability Plan for the Coming Decade

Working with Avery Dennison, as the President of the Corporate Foundation, Alicia Procello Maddox is working tirelessly on Avery Dennison’s sustainability goals for the coming years! As one of the leaders in labeling, graphic materials, and adhesives technology in all the world, Avery Dennison holds itself responsible to architect the future in terms of sustainability and the health of our planet as a whole!

Alicia Procello Maddox and her team understand that as of today Avery Dennison is responsible for 1 Million Tons of Discarded Materials each and every year! And being an industry leader, the onus falls on them as a company, as well as Alicia Procello as an executive to help drive change! Considering this it just doesn’t help to be “less-bad”, in fact the foundation has decided in order to help drive change they will need to follow the Four Rules of The Natural Step. The first being not to extract resources from the Earth at a rate faster than they can be replenished naturally. The second, is that as a company they will not manufacture products at a rate faster than it takes for nature to break them down! The third, is that as a company they cannot cause any destruction to the planet at a rate faster than it would take for the planet to restore that damage done! The fourth and final step, Alicia Procello Maddox and her staff consider this one the most important. Preserve the right for people to be able to fulfill their basic human needs.

Following these steps executives like Alicia Procello Maddox believe they can commit, long-term to a much better, more sustainable planet. By following them Avery Dennison can ensure that up to 70% of the products they sell will have a reduced environment impact. 70% of the paper trail created by Avery Dennison will be certified by the FSC, or the Forest Stewardship Council, a non-profit that is responsible for promoting responsible management of the world’s forests. Alicia Procello Maddox and her team are constantly working everyday to build up more goals for the company to limit its footprint on the Earth. As the years go by executives like Alicia Procello continue to make a difference and become an example for the rest of corporate America to follow.